COMBATING AD FRAUD: A COMPARATIVE GUIDE TO DETECTION & PREVENTION

The digital advertising landscape is constantly evolving, presenting new challenges and opportunities. One persistent threat that plagues the industry is ad fraud, in which deceptive practices aimed at fabricating ad impressions and clicks. This can result in significant financial losses for advertisers and erode trust in the digital ecosystem. To

Banner ads are a commonplace form of online advertising that often appear at the sides of web pages. These visual advertisements present image-based content to attract target customers. Banner ads are known for their extensive visibility and power to successfully market products or services. They commonly incorporate attractive designs and engaging